With the development of science and technology, more and more subdivided categories have been born in the cosmetics market. Among them, beauty mirrors are gradually favored by consumers and brands because of their freshness and convenience.

    Mirror is a necessary object for consumers to make up. With the development of the times, ordinary mirror is more and more difficult to meet the personalized needs of consumers. In the face of uncertain make-up occasions and unstable sunlight light source, ordinary mirror will make the makeup unable to reach the ideal state. Beauty mirror was born in response to this market demand, and some cosmetics enterprises have already entered the market first.

    Amiro, a technology beauty care brand focusing on beauty mirror products, recently completed a C round of 100 million yuan financing, which was invested exclusively by a domestic top fund, and Gao Hu capital served as the exclusive financial adviser. Some traditional home appliance brands, such as Midea and Panasonic, have also launched beauty mirror products, focusing on the characteristics of fashionable appearance, light HD and high color restoration.

    The so-called beauty mirror is actually an LED makeup mirror, also known as "intelligent makeup mirror". The most basic function of this mirror is that it can automatically adjust the light, or it can be adjusted by consumers independently, so as to realize the accurate feedback of the light on the face, and solve the problems of uneven makeup, fine makeup, residual makeup removal and so on. More and more young consumers need the assistance of adaptive lighting when making up, and the market demand for beauty mirrors is gradually expanding.

    According to the reporter's survey, the growth of beauty mirror on tmall platform has exceeded 100% for three consecutive years, and the notes on beauty mirror in Xiaohong book have exceeded 100000 +, and the recent development momentum has become more and more obvious. The reason why beauty mirrors have suddenly risen in recent years is related to the popularity of live selling. Most anchors will use makeup mirrors when broadcasting makeup live, which is equivalent to conveying the function of this product to consumers.

    In fact, Li Jiaqi, Weiya, Luo Yonghao and other head anchors have also sold beauty glasses in the live studio. From this point of view, the development momentum of beauty mirror seems to be unstoppable!

    However, there is still a problem with beauty mirrors, that is, the price is difficult to be accepted by mass consumers. When Xiaobian searched for beauty mirrors through Taobao, he found that the price of most beauty mirrors was between 100 yuan and 300 yuan, and some even went to 500 yuan! Most consumers are unwilling to pay such a high price to buy a lighted mirror.

    Therefore, Xiaobian believes that cosmetics brands can develop more small and portable affordable beauty mirrors. In fact, at present, most consumers do not have high requirements for beauty mirror products, as long as they can meet daily makeup, so the market demand for simple small beauty mirrors is more extensive. Of course, in order to attract more young consumers, cosmetics brands can spend more time on the beauty value of beauty mirrors.

    In short, the rapid development of beauty mirrors has become a small trend in the cosmetics industry, and cosmetics brands must not ignore it.