In recent years, the products of scenic spots have developed by leaps and bounds, but for most scenic spots, they are not large enough. Scenic spots include scenic tourism products and scenic export products. Tourist commodities in scenic spots refer to the commodities that tourists buy in scenic spots, mainly in scenic tourism, because the scenic spots directly stimulate the desire to buy such commodities as landscape and property. Export commodities scenic spot is a scenic spot sold to the people. It is mainly based on its own brand and the main development concept of scenic spot. The goods purchased by millions of people, including those purchased from famous scenic stores, are classified as scenic tourism products, People buy the concept of National Palace brand and goods through stores or stores outside the palace, which belongs to the export products with beautiful scenery. There are 26000 scenic spots in China, and nearly 7000 A-level scenic spots. There is a large space for the development of commodities in scenic spots. After years of exploration, the development trend of commodities in scenic spots is gradually clear.

First, according to the characteristics of scenic product positioning

At present, scenic spots, museum scenic spots, forest scenic spots, wetland scenic spots, theme scenic spots, industrial scenic spots, science and technology scenic spots, rural scenic spots, economic and trade scenic spots, diversified development. Even in the same area, the size, attractiveness and number of visitors are very different. In the commodity development of beautiful scenery, the most taboo is the confusion of various scenic spots.

Some people like to use the well-known foreign literature museum in foreign countries to develop the goods in all scenic spots. However, there are only museums in China's scenic spots, including historical museum, art museum, science and Technology Museum, comprehensive museum, resources and the number of different areas are different. If the location is one-time and the size is appropriate, the sales situation of the vast majority of scenic spots will be gloomy. There are some successful experiences in commodity development in the commercial field, which are directly transplanted to the non-commercial field of commodity development.

The main factors that affect the location of scenic spots are the types of scenic spots, the resources of scenic spots, the traffic volume of scenic spots, the seasonal characteristics of scenic spots and so on. The number of tourists in different scenic spots and the composition of tourists are quite different. The number of tourists in some scenic spots is nearly ten million, and some scenic tourists have been wandering in hundreds of thousands for many years. The number of tourists is small. If there are a large number of scenic spots for tourism product development, there will be a situation that the purchasing power is too low to bring investment and sales. For a small number of tourists, the scenic spot lacks resource advantages, and even is not suitable for the development of tourism products. Some scenic spots are the residents of the main tourist areas. If the local characteristic products are the main development content of the tourist products, it is difficult to satisfy the tourists. Those young adventure, Youth Entertainment based attractions, traditional crafts, souvenirs and other scenic tourism products are difficult to cause the desire to buy tourists.

At present, according to the characteristics of tourist areas, there are many scenic spots, targeted development of scenic tourism products. For example, a wine theme area develops the taste of wine oil and pastry according to the characteristics that children are younger and younger tourists and children are not allowed to drink, which is welcomed by tourists.

As the main development type of scenic spots, is it the development of tourism products, or the development of export commodities? According to their own characteristics, the location of goods is an inevitable trend. Second, the development of export goods has gradually become a trend

In the scenic commodity development zone, it is the most easily ignored export commodities of scenic spots. Many scenic spots in scenic spots only focus on the tourism commodities of scenic spots. Limited by the number of scenic spots, the tourism products of scenic spots are difficult to form the scale industry of scenic spots. The resources of scenic spots are insufficient, but it does not make the area become an industry incubator or platform.

Different types of scenic resources, especially the value of high-a scenic spots, have certain value of tourism resources. Full exploration and utilization of these resources can make the region become a local industry incubator, which can not only promote local employment, but also promote local industrial upgrading and economic development. According to the characteristics and advantages of scenic resources, the development of goods in scenic spots has gradually become the development trend of goods in scenic spots.

The third is the development of life with beautiful scenery

Due to the increase of tourists in many scenic spots, the proportion of tourist souvenirs in scenic tourism products is decreasing year by year. Tourists can make their life better, which is the practical characteristics of commodities. Some scenic spots meet the demand of tourists, such as the development of Taiyu bracelet, which not only has the cultural characteristics of the scenic spot, but also uses the local products and modern characteristics, and has won the most favorite tourists. Now more and more scenic spots are developing the life of scenic spots, which is also one of the inevitable trends.

Fourth, scenic spots gradually develop from blind to key

For a long time, many scenic spots have been pursuing the development of scenic spots. Because there is no sales requirement, some design units have designed a large number of new products with "stickers" for scenic spots in a short time. The main scenic spots are attached to hats, cups, key chains, mouse pads, fans, cultural shirts and other carriers; First, design some cartoon shapes, and then use a series of common products used in these cartoon designs. As a result, only tourists can see it and few tourists buy it.

A few years ago, the scenic spots in the China tourism commodities competition won the gold medal machete. Many scenic spots were shocked. At present, the number of commodities developed in some scenic spots is very small, but they are unique, practical and have achieved considerable sales performance. The concept of the development quantity of goods in scenic spots is out of date. More and more scenic spots recognize the key development of "explosion", and the commodities in scenic spots gradually focus on development from blind development.

Fifthly, the quality of goods in scenic spots has been gradually improved

For a long time, the "quality era" of goods in scenic spots has seriously affected the development of goods in scenic spots. The quality of goods sold in scenic spots in developed countries is inevitable. The quality of scenic commodities represents not only the commodities themselves, but also the scenic spots. If the quality of goods purchased is poor, people are not only dissatisfied with the goods, but also dissatisfied with the area. Scenic spots can be used to promote scenic spots, and the result is just the opposite. The quality of scenic goods will increase with the development of export commodities. Scenic spots pay more and more attention to the development of goods. High quality scenic spots have more and more goods.

6、 Scenic goods gradually adopt scientific pricing method

The commodity price of scenic spots has become a "symptom" of domestic scenic spots. In order to attract tourists in scenic spots, foreign tourism developed countries take holiday measures to make tourists willing to buy tourism products in scenic spots, even if the price of goods in scenic spots is lower than that of similar goods. Some scenic spots in China have been sold to tourists with high quality and preferential prices, and have achieved great success. A single product sells tens of millions of yuan. More and more attention has been paid to the price factors of scenic spots. Scientific pricing methods of scenic commodities will be widely used in scenic spots.

No matter whether there is a scenic spot or not, you can turn a blind eye to the potential of commodities in the area. You can fully understand the scientific concept of its resource value to the goods in the scenic spot, the development of the scenic spot, the export commodities and the tourism products in the scenic spot, so as to make the value of the scenic spot play and benefit the investors, managers, tourists and local people in the scenic spot. The concept of scenic area + industry will make some resources play an important role in the development of local industry.