Sitting in the photo studio in front of the make-up mirror, the 1.88-meter-high ocean (pseudonym) and chest, squint and raise their heads, waiting for the powder puff in the hands of the make-up artist to fall on his face. Half a meter behind him, college graduates, who looked like children, lined up in borrowed clothes, waiting for the photographer's "professional, standard, beautification" document guided by the photo. According to legend, the photo taken in this photo studio is the favorite of the most employed executives.

A set of positive, two sets of standard, according to the packaging ocean willing to take out 90 yuan“ To find familiar brothers and sisters to recover and go to work in Renmin University on the second floor of the small building is to call students to find the standard routine before work. " Ocean, who has been working for five years, recalled the past and was suddenly moved. "At that time, in order to find a good job, we were unwilling people.". Admitting failure also includes the image of the landscape. In his own ocean, "northeast pure people", except for a child who came to the stage and the teacher painted a red face, the University's "129" chorus was graffiti through a white face, and never made up, which did not intersect.

After years of greeting, Haiyang frankly said that in order to shoot the makeup of this moment, his heart was not offended. After finishing the make-up mirror, he found that the puzzling puppy disappeared, and he even had a trace of joy. Print out the photos, the sea skin smooth, bodybuilding xingtou, happy. He printed the photos many times and used them on all his resumes. All recruitment requirements "image temperament good" position, he is full of passion when applying.

Five years later, the ocean of job cards is still the makeup of photos.

Kai consumer index survey found that 73% of men in China's first tier cities play an important role in seeking employment and spouse.

Last year, sales of men's personal care products in China increased by 7%, higher than the overall growth rate of 5%. In the first tier cities, each person uses an average of 2.5 skin care products a day. However, in the basic care outside, the enthusiasm of Chinese men is not high. The survey showed that 13% of men used perfume or deodorant. Professional men's skin care and cosmetics account for only 5% of the total market share in China. Analysts believe that with the growth of men's businesses and insecurity, the proportion will grow rapidly in the next few years.