Why do business gifts exist?

The gift is to give thanks to the customer to further strengthen the existing relationship. Many smart companies often buy gifts from customers after they buy them, or give them gifts after other activities. Commercial gifts can play the role of advertising, the purpose of thanks, but also to consolidate and strengthen the good relationship between the company and customers. Promotional gifts can promote the sales of goods and deepen the brand impression. If the customer retention time is longer, the advertising effect will be more lasting and profound.

The custom of gift is very common. People think of festivals first when they bring gifts. However, in today's business affairs, gifts also play a very important role. According to statistics, in the business activities of the United States, the annual gift exceeds 50 million, with a total amount of 926 million US dollars. If it is

Commercial gifts, as Americans call them, are the most direct advertisements for advertising promotion, brand spreading and corporate image building. The right gift to express the soul, let others unconsciously accept advertising, promotion or promotion effect, so that many businesses favor. Wuhan BAOYING gift company's special business gifts can be divided into four categories: conference gifts, public relations gifts, promotional gifts and celebration gifts. They cover almost all the gifts and business purposes and benefit a lot from the business process.

Business gift tips

Commercial gift is a kind of purposeful advertisement and promotion tool, unlike mass media advertisement. Companies, large and small, want to treat gifts as personal. Peiying's gift staff are good at direct use and have personal promotion means, which can help customers develop effective gift plans. If it is a business gift, to ensure that the gift planned can achieve the expected purpose. This includes the selection of items, the decision of what kind of gift is based on different objects, whether the gift is engraved on the name, the way the gift is distributed, and of course, the choice or various gifts as gifts. If it is

What kind of gift is more popular? Among thousands of products, there are no gifts from different companies, among which office supplies are the most popular size. According to the "incentive marketing" magazine survey, there are 13 series of office supplies and desk decoration. These items are pen series, diary, calendar, briefcase, folder, paper, address book, etc. If it is in addition, fashionable gifts are also highly respected. In the gift industry, there will be new products almost every year to meet the market changes in psychology. If it's how to look at business gifts in the United States, popular business gifts do not exceed $25. In Weixin process, the price range is only more than 5 yuan. The business gift of gift, even if the company expresses gratitude, will not let embarrassment accept the gift. According to the wholesaler's words, you can have a glimpse: the gift is not the size of your client, understand that you have his heart. If many factors determine the company's expenditure on gifts, one is the company's policy, the other is the company's overall operating conditions. Companies in recession may keep the number of gifts unchanged, but reduce the cost of each gift; they can also reduce the number of gifts, increase the value of gifts, and give small gifts to a small number of items. Of course, companies have a wider choice of gifts economically.

Most gift collectors believe that the timing of a gift is very important. According to Bo Ying's latest survey, choosing new year's day, new year's day, Mid Autumn Festival and Christmas Day is still the most popular way for most companies, but there are also selected company anniversary, corporate meetings, public relations, sales promotion, personal birthday.

Some companies are used to offering gifts to customers, such as exhibitions, celebrations and promotional activities. A spokesman for the US manufacturing company said: we choose gifts related to the production line, and when customers come to the factory, we attract them with gifts. The gifts we send can remind them of the visit, and the gifts can be taken home. The steakhouse is a great gift for us because it is made of our own materials. In the promotion order, we take the stainless steel pen as a gift, the pen is engraved with the company logo, which will make the customers always remember our company, they carry such high quality pen and pride.

What are the benefits of business gifts?

According to the Boying survey, 47% of respondents believe that business gifts are very effective in thanking customers, while 39% of respondents think that only 2% of respondents think the effective quantity is invalid.

When assessing the role of mass media or business gifts, it may be difficult to accurately measure their effectiveness. Gifts don't have to be for promotion. The benefits of commercial gifts remind us of the purpose of "thank you.".

The professional manager's words are representative: I think the effectiveness is based on the recipient's gift. If giving a gift breaks the cleanliness of the desktop, or it doesn't work at all, it may have an adverse effect on the gift. If gifts are often used, customers often think of company gifts or gifts.

Business gifts

Based on years of experience, Weixin technology company specially summarizes the following laws for the implementation of gift communication scheme:

1. Choose different occasions according to the use of gifts, such as sending gifts for the family to the recipient's home rather than in the office.

2. Carefully selected gifts according to the pleasure of different objects.

It's better to make the gift more private and specific.

4. The gifts are of high quality, applicability and durability.

5. Choose different gifts according to different recipients.

6. The gift package is beautiful and attractive.

7. Choose the best gift to give you a good time and make a deep impression.

8. If possible, distribute the gift in person or by messenger.