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Development strategy of cosmetic mirror manufacturers and purchasing skills

Date£º2020/9/1

Whether it is products, services or brands, it is not only the focus of market competition, but also the "separation of material and physical body" that can bring value to consumers. Manufacturers need to change their minds. Customized small mirror products are not only tangible material needs, but also intangible physical needs, including the value pursued by purchasers. Based on its own resources, talent, reputation and other comprehensive strength, enterprises provide more valuable products or services to the purchasers, which is the key to form a sustainable competitive advantage.


The strategy of a cosmetic mirror manufacturer is just like the rudder of a ship. Dealing with the problem of direction, where the enterprise's warship is heading, whether it is taking the road of specialization, the connotation strategy of focusing, or the diversified development ideas of product line extension and operation scope expanding from time to time are all testing the wisdom and courage of the manufacturer. From this point of view, to build a sustainable competitive advantage for small mirror manufacturers is not only a mental test, but also a test of foresight. In the international market under the background of increasingly fierce competition of global economic integration, if the manufacturers of cosmetic mirror do not want to be a fleeting enterprise, they must create a sustainable competitive advantage.


On the one hand, the products or services provided by enterprises to purchasers should be different from those of other enterprises, and constitute a common value understanding. On the other hand, it provides cost-effective products, humanized and personalized services, as well as high-quality brands to meet physical needs, thus forming the common competitive advantage of enterprises.


Glass is a kind of decorative materials, with good transparency, strong light transmittance, good acid resistance, corrosion prevention, fire prevention and flammability, but it is easy to break under impact. The varieties of glass can be divided into ordinary flat glass, special glass, glass deep-processing products and plexiglass.


Ordinary flat glass is usually installed in doors and windows, partitions and other parts; in some special positions or rooms, such as toilet, embossed glass, colored glass or frosted glass are used, which have both lighting effect and perspective; rooms facing north adopt heat absorption or insulating glass, which can have heat insulation effect; in some special parts such as partitions, murals, doors and windows, ceiling, etc., color painted glass is used Glass, description glass, glass brick, etc., can strengthen the effect of interior art.


Frosted glass is also called ground glass. This kind of glass can't see through as long as it is transparent, so that the indoor light is mild and unobtrusive. It is often used for windows in bathrooms and other places where shade is needed, and also for glass ceiling.


Embossed glass, also known as knurled glass, is used to press various patterns of different depths on one or both sides of the glass by the engraved drum before the glass hardens. The use of embossed glass in the decoration of interior doors and windows, with the characteristics of light transmission but not transparent shape, is usually used in the doors and windows of indoor partition or separation.


The main function of mirror glass is to have image effect. At the same time, the decorative effect of extending space depth can be obtained by inlaying mirror on the facade. It is not only used for cosmetic mirror and wardrobe door, but also used for wall decoration, so as to achieve the visual effect of space expansion.


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